HI MARKET

2020.11-2020.12
Pop-Up Fair, Fashion, Vitality
*People dying alone and remaining undiscovered for a long period.
*A new language created on social media to surpass the algorithm censorship.
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Concept

Design a visual identity system for a pop-up fair created by HiCity, to attract more young people to work, live and shop at HiCity.

brief

Design a visual identity system for a pop-up fair created by HiCity, to attract more young people to work, live and shop at HiCity.

target audience
Young talents and entrepreneurs aged 24-35
categories

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