MINISO TELEMOOD

2020.09-2020.10
Pop-Up Event, Emotional Pressure
*People dying alone and remaining undiscovered for a long period.
*A new language created on social media to surpass the algorithm censorship.
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Concept

Create designs for a pop-up event, build connections between the product and the emotional pressure of young people and improve brand image.

brief

Create designs for a pop-up event, build connections between the product and the emotional pressure of young people and improve brand image.

target audience
Consumers aged 17-35 who are looking for style and cost-effectiveness
categories

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