NOAH'S ARK

2019.07-2019.08

Morning Rush Hour, Capitalism, Beijing Drifters

*People dying alone and remaining undiscovered for a long period.

*A new language created on social media to surpass the algorithm censorship.

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Concept

Use the story of Noah's Ark to symbolize the living conditions of commuters in Beijing's morning rush hour.

brief

Use the story of Noah's Ark to symbolize the living conditions of commuters in Beijing's morning rush hour.

target audience

White collar and underclass workers who work in Beijing and use the metro to commute